—David Mitchel, Norton Mitchel Marketing The matchup for Super Bowl XLVI has now been set. In less than two weeks, about 100 Million people will be watching the New England Patriots play the New York Giants in a rematch from Super Bowl XLII four years ago. Around Super Bowl time in 2010 and 2011, I… Continue Reading
Tag Archives: David Mitchel
When it Comes to Guest Blogging: Fine or Just Fine?
Posted in Branding, False Advertising, Food, Guest Bloggers, Marketing, TrademarksIn many contexts of our life experience, "fine" sadly seems to have drifted toward embodying mediocrity. Consider this all too common dialogue: "How are you?" "Oh, I’m fine." Or, perhaps, "Just fine." Translation: "O.K.," "average," "acceptable," "passable," "satisfactory," "I can’t complain," "I’ve been better," or maybe "could be much better" . . . . After all, how interested or… Continue Reading
Taste Infringement?
Posted in Advertising, Branding, Food, Guest Bloggers, Infringement, Marketing, Non-Traditional Trademarks, Taste, Trademarks, TTABWe’ve spent some time here discussing the world-famous Coca-Cola brand. Most recently, David Mitchell wrote about the incredible consistency of the Coca-Cola brand over the past 125 years. A while back Dave Taylor wrote a nice Ode to the Brand of Brands, the King of Cola: Coke. And, let’s not forget my humble suggestion that… Continue Reading
Coca-Cola’s Consistency Most Remarkable
Posted in Advertising, Branding, Famous Marks, Goodwill, Guest Bloggers, Marketing, Television, Trademarks—David Mitchel, Norton Mitchel Marketing Coca-Cola is celebrating its 125th birthday this month. A 125 year history as a brand is quite remarkable. Very few brands last that long. In its 125 history, Coca-Cola has become an iconic brand globally. Coca-Cola is a great case in showing the importance of the various elements of the… Continue Reading
Charlie Sheen: Coming to a Product Endorsement Near You?
Posted in Branding, Goodwill, Guest Bloggers, Marketing—David Mitchel, Chief Marketing Officer, Norton Mitchel Marketing The ongoing saga of Charlie Sheen has been quite odd. He demanded a pay raise and made inflammatory comments about his boss, Two and a Half Men Executive Producer Chuck Lorre, which led to Two and a Half Men shutting down production for the rest of the… Continue Reading
5 Important Questions about Super Bowl Ads
Posted in Guest Bloggers—David Mitchel, Chief Marketing Officer at Norton Mitchel Marketing It has been about a week since Super Bowl Sunday. Super Bowl ads are always a big story. This year was no exception. FOX charged brands nearly $3 million per 30 seconds of ad space. Without further ado, here are the 5 most relevant questions about… Continue Reading
DVR Killed The Video Ad?
Posted in Advertising, Branding, Guest Bloggers, Marketing, Television—David Mitchel, Norton Mitchel Marketing In 1981, MTV’s first music video was The Buggles’ “Video Killed The Radio Star”. The title of that song could be adapted to ask a more modern question. Is the DVR killing television advertising? Also, can brands successfully use television advertising in the era of the DVR? I strongly believe… Continue Reading
Budweiser: Not The King of Generation Y
Posted in Advertising, Branding, Food, Goodwill, Guest Bloggers, International, Marketing, Television—David Mitchel, Norton Mitchel Marketing Budweiser, the self-proclaimed King of Beers, announced a marketing initiative this week to broaden its appeal to drinkers ages 21-30. Although Budweiser is an immensely popular global brand, it has had difficulty in the United States market in recent years. In the US, Budweiser sales volume was down 9% in… Continue Reading
Marketers Missing the Boom
Posted in Guest Bloggers, Marketing—David Mitchel, Vice President of Norton Mitchel Marketing The Nielsen Company released new research this past week indicating that the Baby Boomer generation is being neglected by brand marketers, particularly consumer packaged goods (CPG) brands. This is not radical new insight, but it does highlight how this notion is becoming more mainstream. Those who follow… Continue Reading
Brand Revitalization: Branding’s Fountain of Youth
Posted in Guest Bloggers—David Mitchel, Vice President of Marketing, Norton Mitchel Marketing Brands are similar to a living organism in the sense that they need to be cared for in order to demonstrate signs of vitality. In marketing, this is referred to as the product life cycle and it is a fundamental concept. Brands are developed, grown, and… Continue Reading
Sharing Accolades
Posted in Branding, Guest Bloggers, Marketing, TrademarksWe are humbled to share some more exciting news with you. Invesp’s list of the Top 100 Branding Blogs includes DuetsBlog, here. Thank you very much! OnlineDegree Blog has named the 50 Best Blogs for Creative Thinking, and ranked DuetsBlog as #10 on the list. Many thanks for the kind words and the strong vote of confidence!… Continue Reading
NBA Off the Mark in Hispanic Marketing
Posted in Advertising, Branding, Guest Bloggers, Marketing—by David Mitchel, Vice President of Marketing at Norton Mitchel Marketing Now that the NBA regular season has ended and the playoffs have begun, it is the perfect time to reflect on some of the more notable occurrences in the league this year. In terms of marketing, one of the more notable occurrences was Noche… Continue Reading
Branding in Pop Culture: How Brands Avoid Negative Associations
Posted in Advertising, Branding, Famous Marks, Guest Bloggers, Marketing, Social Networking, Trademarks—by David Mitchel, Vice President of Marketing at Norton Mitchel Marketing Branding is an intricate and complicated process. Every aspect of the marketing mix must be handled with care. Brand managers watch their brands in the same manner that most parents care for a newborn child. However, there is an element of marketing communications that… Continue Reading
Pepsi Throwback: The Renewed Choice of a Generation
Posted in Advertising, Branding, Food, Goodwill, Guest Bloggers, Marketing, Product PackagingIn December, PepsiCo introduced the United States market to a new, special limited time offer. From December 28-February 22, the Pepsi brand would offer Pepsi Throwback. This version of Pepsi contains real sugar, just as Pepsi products did until the early 1980s. This is the second market trial of Pepsi Throwback, as it had originally… Continue Reading
Super Bowl Advertising: A Super Media Buy?
Posted in Advertising, Branding, Guest Bloggers, Marketing, TelevisionThe Super Bowl is much more than a football game to determine a champion; it is a cultural phenomenon. One of the most important elements of Super Bowl Sunday isn’t the on the field action; it is the commercials on television during the breaks in the action. For companies that want to advertise during the… Continue Reading
The Roar of Tiger Woods in Branding
Posted in Advertising, Agreements, Branding, Contracts, Guest Bloggers, MarketingThe impact of the Tiger Woods scandal in branding can be viewed from two different perspectives. The first perspective comes from the point of view of the companies that paid Woods to endorse their products. The second perspective is how the personal brand of Tiger Woods will be impacted as the smoke clears from this… Continue Reading
G Doesn’t Grasp Successful Marketing
Posted in AlphaWatch, Branding, Food, Guest Bloggers, Marketing, Product Packaging, TrademarksIn November, I wrote about how Gatorade’s 2009 re-branding as G has been a complete failure. G was an ill-conceived approach to slowing sales in 2007 and 2008. It damaged brand equity, confused consumers and didn’t reverse the trend of falling unit sales. In the final paragraph of my last blog, I noted that PepsiCo… Continue Reading
What’s G? For Gatorade, G is Gruesome
Posted in AlphaWatch, Branding, Food, Guest Bloggers, Marketing, TrademarksGatorade’s efforts to re-brand as “G” have been a dismal failure. It seems as if the brand management staff at Gatorade consumed a few too many cold beverages while making this decision, and I’m not referring to refrigerated Gatorades. The history of the G re-brand has its roots in 2007. Unit sales were flat in… Continue Reading
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Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Dan Kelly
You can call me a “non-traditional” attorney, which is a polite way of saying that I did not attend law school straight out of college. I spent five of my first six years after college as a junior high school teacher. The other year I worked as an engineer for a large corporation. More...
Sharon Armstrong
Voted most likely to become an actress while in pre-school, I don’t think I surprised anyone by becoming a lawyer, the steadiest professional gig open to those with a flair for the dramatic. More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Catlan McCurdy
Having long been told by my parents that I could do or be anything I wanted, I chose at the age of 10 to become an attorney, as it was the career that would most likely lead me to my goal of becoming the first woman POTUS.More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Susan Perera
Born into the world with an aptitude for science and an affinity for art I found my career path quickly chosen for me. More...
Joy S. Newborg
When I took a personality/career test in high school to determine which path in life I should follow, I was told I should either be in broadcast journalism or law. So after I went to undergraduate school for broadcast journalism and film/television, I went on to obtain my law degree from the University of Minnesota. More...
Laura Gutierrez
An attorney I am not. Though told to become one, I don't possess those qualities needed to be an effective one (I lack confrontation skills, and although I can write a great argumentative essay, I can’t argue outside a sheet of paper). More...