DuetsBlog Collaborations in Creativity & the Law

Tag Archives: de-branding

The End Times for Brands?

Posted in Non-Traditional Trademarks, Trademarks

Several years ago I wrote a post about Selfridges’ “No Noise” campaign, featuring de-branded items from brands like Heinz, Clinique, and Levi’s.  In that post, I asked whether de-branded design would soon become a new trend. It looks like we might be there at least in theory with Brandless, a startup retailer that, as today’s Wall… Continue Reading