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Tag Archives: Debbie Laskey

The Power of the Rose Parade Brand

Posted in Guest Bloggers

——Debbie Laskey, MBA As another new year is about to dawn on January 1, many will gather along Colorado Boulevard in Pasadena, California – for 2012, on Monday, January 2. Pasadena is a quiet suburb of Los Angeles for the rest of the year, but every year since 1895, the eyes of the world have… Continue Reading

The “Undercover Boss” Brand

Posted in Guest Bloggers

——Debbie Laskey, MBA Many television shows are successful, but few become brands. Some shows that have attained brand status include the annual Super Bowl, Cheers, The Jay Leno Show (remember the Jay Leno-Conan O’Brien dual for NBC’s late night timeslot?), The Today Show, Law & Order, The Daily Show with Jon Stewart, Survivor, The Dog… Continue Reading

From Twitter to a Social Media Policy

Posted in Guest Bloggers

—Debbie Laskey, MBA From Ashton Kutcher to Lady Gaga to President Obama’s White House staff to John Q. Public, Twitter has developed a loyal following. If you haven’t become addicted to the social media site known by its bird and fail whale, accept the fact that a member of your family or a close friend… Continue Reading