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Tag Archives: Deceptive Advertising

Power & Balance or Plastic & Placebo

Posted in Advertising, Branding, International, Law Suits, Marketing, Trademarks

   Have you noticed the popularity of silicone and plastic wrist bands? Apparently very big business. My fourteen year old son just bought another today for about $30. He has informed me that Power Balance is the leading and most desired brand and there are many "cheaper imitations" out there. I don’t wear one, and have no plans… Continue Reading

Often Imitated, Never Duplicated: The Quizzical Case of Celebrity Look Alikes

Posted in Advertising

While I was perusing ESPN.com shortly after the Masters, I came across an interesting article about a Tiger Woods lookalike. The article was a bit dated, and was probably recycled because of Tiger’s upcoming Master’s appearance, but it sparked interest nonetheless.  My first question was, “How big of a market exists for the celebrity lookalike biz?” While… Continue Reading