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Tag Archives: Deceptively Misdescriptive Marks

Artisan Puffery?

Posted in Advertising, Branding, Food, Genericide, Marketing, Trademarks

There once was a day when being an "artisan" meant something: "A person or company that makes a high-quality, distinctive product in small quantities, usually by hand using traditional methods: artisan foods." The key elements of an artisan’s handiwork seem to be hand-crafted, distinctive products of high-quality that are produced in small numbers. Perhaps bread from the… Continue Reading

Crunch Berries: Deceptive or Suggestive?

Posted in Food, Law Suits, Trademarks

I will assume that by now you have heard of the Crunch Berries lawsuit that was dismissed about a month ago in federal district court in California.  If not, you should read this post about it at the blog Lowering the Bar.  (The update is also quite humorous.)  The brief summary is that an individual filed… Continue Reading