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Tag Archives: Diageo

Touch Trademark Update

Posted in Articles, Non-Traditional Trademarks, Product Packaging, Touch, Trademarks, USPTO

‘Tis the Season for billboard ads like this, sorry Nancy. Anyway, it reminded me of a very early post of mine on touch trademarks, here on DuetsBlog. That early blog post noted Diageo’s federally-registered purple bag non-traditional trademark, and that a third party had slipped in at the USPTO to federally register a velvet touch… Continue Reading

Tonight We Tanqueray a Trademark

Posted in Advertising, Articles, Branding, Genericide, International, Look-For Ads, Loss of Rights, Marketing, Non-Traditional Trademarks, Product Packaging, Sight, Trademarks, USPTO

                  Diageo, the Tanqueray brand owner is currently running billboard ads in the Twin Cities as part of its “Tonight We Tanqueray” ad campaign. A couple of years back when the campaign first was announced, Diageo explained it this way: “One of the world’s most awarded gins, Tanqueray London Dry… Continue Reading

I See Black Labels

Posted in Branding, Dilution, Loss of Rights, Marketing, Trademarks

–Dan Kelly, Attorney Last year, I commented on the ubiquity of blue ovals in branding.  Today, I’m wondering about the BLACK trend in whiskey branding.  Many whiskey distilleries produce BLACK-branded labels: Of course, some don’t use the word BLACK, but do use black labels: Even when these companies do not use the word BLACK in a particular… Continue Reading

What is Maker’s Mark’s Mark?

Posted in Branding, Famous Marks, Product Packaging, Sight, Trademarks

–Sharon Armstrong, Attorney Last Friday, a federal court in Kentucky ruled that Fortune Brands, the maker of Maker’s Mark bourbon, enjoys exclusive rights in the dripping wax seal that adorns each bottle of the spirit. (You can read about the case in earlier stages in Dan’s post, here.). Fortune had sued Diageo, another beverage giant and maker… Continue Reading

Touch Trademarks and Tactile Brands With Mojo: Feeling the Strength of a Velvet, Turgid, Touch Mark?

Posted in Advertising, Branding, Food, Look-For Ads, Marketing, Non-Traditional Trademarks, Product Packaging, Sight, Smell, Sound, Taste, Touch, Trademarks

Let’s revisit the topic of non-traditional "touch" trademarks today. Of all the traditional five human senses (sight, hearing, taste, smell, and touch) and trademarks that can be perceived by one or more of those senses, touch, a/k/a tactile, a/k/a texture trademarks are just about as uncommon as any (taste, perhaps, being the least common). Indeed, back in 2006, Marty Schwimmer from The Trademark Blog… Continue Reading