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Tag Archives: diluted

A Monster Mash of Halloween Store Marks

Posted in Advertising, Branding, Dilution, Marketing

It’s that time of year again, when retail stores featuring ghosts, goblins, and all things spooky begin to appear. This year multiple parties went trick or treating at the USPTO to register their trademarks for Halloween retail store services, and apparently they weren’t all reading Steve’s post from earlier this year regarding party store names.  Some… Continue Reading

Crowded Trademark Parties & Coexisting Store Names

Posted in Branding, Famous Marks, Food, Infringement, Loss of Rights, Marketing, Trademarks

If you don’t mind the wait, a crowded parking lot is often a good strategy when hunting for an excellent restaurant while you’re in unfamiliar territory. Similarly, a large crowd lining up outside a retail store is typically a good sign that the business is doing something right, or perhaps, they just happen to have something rare that everyone wants…. Continue Reading

No Genius Required

Posted in Trademarks

As an opening note, I am able to write about more than being a new mom, but it does bring up previously unexplored and interesting topics. Today: Baby Einstein. While I am sure most mothers agree that television is not the best thing for an infant, given the success of the Baby Einstein videos, it seems… Continue Reading