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Tag Archives: Diluted

A Monster Mash of Halloween Store Marks

Posted in Advertising, Branding, Dilution, Marketing

It’s that time of year again, when retail stores featuring ghosts, goblins, and all things spooky begin to appear. This year multiple parties went trick or treating at the USPTO to register their trademarks for Halloween retail store services, and apparently they weren’t all reading Steve’s post from earlier this year regarding party store names.  Some… Continue Reading

No Genius Required

Posted in Trademarks

As an opening note, I am able to write about more than being a new mom, but it does bring up previously unexplored and interesting topics. Today: Baby Einstein. While I am sure most mothers agree that television is not the best thing for an infant, given the success of the Baby Einstein videos, it seems… Continue Reading