In the past on these pages, I have been hard on Apple Inc. for apparent missteps in securing trademark rights to some of its more well-known products (iPhone, iPad). Last week, Apple landed a victory on the domain name front, winning a Uniform Domain Name Dispute Resolution Procedure ("UDRP") decision for the appl.com domain name. … Continue Reading
Tag Archives: Direct Navigation
Just Ask Flickr About Direct Navigation on the Internet
Posted in Branding, Dilution, Domain Names, MarketingI have previously attempted to sound the alarm about why companies should be concerned about direct navigation on the Internet (here here here and here), but I learned this week from The FairWinds Blog that not only does Yahoo! Inc. (operator of the photo sharing website Flickr and owner of the FLICKR registered trademark and… Continue Reading
Big Numbers in Downloads and Domain Names
Posted in Advertising, Domain Names, Keyword Ads, Marketing, Search EnginesYou may have heard the news that iTunes has hit the 10 billion (with a "b") mark in number of songs downloaded. Sales began in 2003. That’s an average pace of more than 1.4 billion downloads a year. Considering that a typical single song retails for $0.99 on iTunes (likely higher than average price, as… Continue Reading
The Ounce of Prevention: Warehousing your own Domain Names
Posted in Branding, Domain Names, TrademarksIn giving advice in the field of intellectual property, one hackneyed phrase repeatedly crosses my lips: an ounce of prevention is worth a pound of cure. When it comes to protecting a brand or trademark on the Internet, I may start saying, "an ounce of prevention is worth a ton of cure." A couple of… Continue Reading
Dotcom or Dotcm? Top-Level Typos Now Available
Posted in Domain NamesBack in April, I explained a little bit about how typosquatters can capitalize on direct navigation Internet traffic. I offered an example of the "omitted letter" typo: www.kellggs.com. Well, one omitted letter typo variant of .com is becoming widely available: .cm. The TLD ".cm" is the country code top-level domain ("ccTLD") for the country of… Continue Reading
Driving Your Internet Traffic: the Hazards of Direct Navigation
Posted in Domain NamesHow did you get here? Seriously, how did you navigate to this web page? Is DuetsBlog.com in your bookmarks? (Do you have an Internet "loop"?) Perhaps you navigated directly by going to the little box at the top of the page and typing in "www.duetsblog.com." If you did this last step, and did it without… Continue Reading
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Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Dan Kelly
You can call me a “non-traditional” attorney, which is a polite way of saying that I did not attend law school straight out of college. I spent five of my first six years after college as a junior high school teacher. The other year I worked as an engineer for a large corporation. More...
Sharon Armstrong
Voted most likely to become an actress while in pre-school, I don’t think I surprised anyone by becoming a lawyer, the steadiest professional gig open to those with a flair for the dramatic. More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Catlan McCurdy
Having long been told by my parents that I could do or be anything I wanted, I chose at the age of 10 to become an attorney, as it was the career that would most likely lead me to my goal of becoming the first woman POTUS.More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Susan Perera
Born into the world with an aptitude for science and an affinity for art I found my career path quickly chosen for me. More...
Joy S. Newborg
When I took a personality/career test in high school to determine which path in life I should follow, I was told I should either be in broadcast journalism or law. So after I went to undergraduate school for broadcast journalism and film/television, I went on to obtain my law degree from the University of Minnesota. More...
Laura Gutierrez
An attorney I am not. Though told to become one, I don't possess those qualities needed to be an effective one (I lack confrontation skills, and although I can write a great argumentative essay, I can’t argue outside a sheet of paper). More...