English Company THOIP asserted its rights to a family of unregistered trademarks in a children’s book series involving cartoon characters called “Mr. Men” and “Little Miss” by suing the king of the cartoon characters—Walt Disney Company (and related companies). The products at the center of the dispute are t-shirts. You may have seen Britney Spears… Continue Reading
Tag Archives: Disney
Keeping brands simple: Because it’s all in your head
Posted in Guest Bloggers—Dave Taylor, Taylor Brand Group Think of your favorite brands of clothing, beverages, restaurants, or insurance–any product or service you like and purchase. You could probably name two brands or more in every category in addition to competitive brands that you’ve chosen not to buy, or haven’t bothered to try. Take a little bit of… Continue Reading
Shop Tools by Marvel Comics?
Posted in Branding, Dilution, Famous Marks, Infringement, Law Suits, Marketing, TrademarksLast Friday, MVL Rights, LLC, a Disney subsidiary and apparent owner of rights in the HULK name and character of Marvel Comics origin, filed a lawsuit in the U.S. District Court for the Southern District of Ohio against Airbase Industries, LLC regarding Airbase’s use of HULK in connection with air compressors. [Insert obligatory Hulk-angry-lawsuit quip… Continue Reading
A Muppet’s a Muppet’s a Muppet
Posted in TrademarksLest you think this post is just an excuse to post the ridiculously viral video of The Muppets singing Queen’s “Bohemian Rhapsody,” guess again. There is a trademark lesson here. Do I still have your attention? The lesson is this – you, the consumer, don’t need to know what the source of a good… Continue Reading
It Doesn’t Take a Genius to Figure This One Out
Posted in MarketingWhile this is not highly branding-related, it is too good to not blog about. A few months ago, I wrote a blog titled No Genius Required wherein I avoided discussing the merits of the Baby Einstein DVDs, but merely mentioned the important role this type of DVD plays in allowing a new mom a few mintues… Continue Reading
Good Luxo
Posted in Branding, Counterfeits, Dilution, Fair Use, Law Suits, Loss of Rights, Product ConfigurationsLuxo AS, a Norwegian light manufacturer and distributor, has sued Disney and Pixar et. al. asserting various trademark-related claims arising from Disney’s and Pixar’s use of the LUXO trademark. In an always interesting case of trademark law/branding meets fair use, Luxo has alleged that Disney/Pixar’s use of "Luxo Jr." to identify the "hopping lamp," which has been the corporate mascot of Pixar… Continue Reading
Is Twitter¬Æ “Following” Kool-Aid¬Æ, Mickey Mouse¬Æ, and Spam¬Æ?
Posted in Branding, Social NetworkingWhat does Twitter have in common with Kool-Aid, Mickey Mouse, and Spam? Maybe nothing, at least yet, but I predict that it will soon, unless Twitter retains some talented PR help in a hurry. Why? The Kool-Aid, Mickey Mouse, and Spam brands all have spawned secondary or alternate and negative non-trademark meanings that have become part of the English… Continue Reading
Personal Branding and Trademarks: Avoiding One-Dimensional Caricatures
Posted in Branding, Marketing, TrademarksA lot can be learned about personal branding from Winnie the Pooh & Friends: Many years ago we had a family friend who believed she was able to simplify anyone she encountered into a character from Winnie the Pooh & Friends. He’s a real Tigger, so impulsive. She’s a Piglet, such a worry-wort. He’s so Rabbit, a regular self-proclaimed know-it-all. She is so curiously… Continue Reading









