There once was a day when being an "artisan" meant something: "A person or company that makes a high-quality, distinctive product in small quantities, usually by hand using traditional methods: artisan foods." The key elements of an artisan’s handiwork seem to be hand-crafted, distinctive products of high-quality that are produced in small numbers. Perhaps bread from the… Continue Reading
Tag Archives: Dominos
Subway’s “Footlong” Trademark Infringement Claim a Real Stretch
Posted in TrademarksThis scene from the Minnesota State Fair reveals how the "About a . . . Foot Long Hot Dog" stand is a "State Fair Taste Tradition. . . ." With respect to the name, I have always believed that the "About a . . ." qualifier is lawyer-driven to avoid false advertising lawsuits if a ruler might… Continue Reading
I’ll Huff and I’ll Puff …
Posted in AdvertisingPuffing, according to Black’s Law Dictionary, is defined as: The expression of an exagerrated opinion — as opposed to a factual representation — with the intent to sell a good or service. Puffing, as a legal principle, has recently received a fair amount of attention as a result of Domino’s new ad campaign. Puffing generally… Continue Reading
David Takes on Goliath
Posted in TrademarksReverse confusion trademark infringement claims are sometimes reminiscent of the well-known biblical story of David versus Goliath. This doctrine basically protects smaller, lesser known, trademark owners whose trademarks are infringed upon by large multi-national companies with gigantic advertising budgets. You may want to check out a few prior posts on DuetsBlog relating to Lion’s Tap and… Continue Reading









