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Likelihood of Confusion (As to What?)

Posted in Advertising, Agreements, Branding, Contracts, Famous Marks, Goodwill, Marketing, Trademarks

Who is responsible for this billboard ad? Is it a Google advertisement? Verizon? Motorola? Droid? Whatever the answer, it helps make the point visually that trademarks require protection beyond mere confusion as to source; basically, the same point we made a while back (in response to Seth Godin’s trademark position and then during a friendly sparring match with Ron Coleman), as we discussed the breadth of the… Continue Reading