As promised earlier this week, in my post entitled "Without Words, But Not Speechless: More On Non-Verbal Logos That Can Stand Alone," here is my effort to identify, from a legal perspective, some of the pros and cons of non-verbal logos and other trademark styles. But, before addressing the legal implications, it is worth noting that a number of our insightful readers and commenters already… Continue Reading
Tag Archives: Ebay
New York Court Provides No Assistance To “The Little Blue Box” Company
Posted in Counterfeits, Dilution, Infringement, International, Product Packaging, Sight, TrademarksI, like most women, want a present in a little blue box from Tiffany & Company (a/k/a Tiffany & Co.) This is not just because the company bears my name (I only wish I were an owner of the company), but because Tiffany & Co.’s exquisite jewelry is associated with the fabulous blue box. Tiffany &… Continue Reading
The Power of Exponents in Branding: DuetsBlog Serves Over 10,000 Unique Visitors
Posted in Advertising, Branding, Food, Marketing, Squirrelly Thoughts, TrademarksOur celebration at DuetsBlog earlier this month on passing the 10,000 unique visitor milestone in four-short months online got us thinking about Big Mac and about the iconic McDonald’s Golden Arches signage, touting and counting how many McDonald’s hamburgers have been sold or served at any given point in time. We began to wonder,… Continue Reading








