—David Mitchel, Chief Marketing Officer, Norton Mitchel Marketing The ongoing saga of Charlie Sheen has been quite odd. He demanded a pay raise and made inflammatory comments about his boss, Two and a Half Men Executive Producer Chuck Lorre, which led to Two and a Half Men shutting down production for the rest of the… Continue Reading
Tag Archives: Endorsement
Fair Logo, Fair Use & Fair Politics? The Minnesota State Fair’s Trademark-on-a-Stick
Posted in Advertising, Branding, Copyrights, Dilution, Fair Use, Famous Marks, First Amendment, Food, Goodwill, Infringement, Marketing, Television, TrademarksThe newest fare at the Minnesota State Fair is not Camel-on-a-Stick, Buffalo-on-a-Stick, or any other kind of Food-on-a-Stick, but rather, Trademark-on-a-Stick. Earlier this week, the Minnesota State Fair (owned and operated by the Minnesota State Agricultural Society, a Minnesota State Agency) was hot to skewer the unauthorized use of its nearly three-decade-old and more recently trademarked logo, by incumbent Republican U.S. Congresswoman Michele Bachmann, in a political ad… Continue Reading
Testify!
Posted in AdvertisingNo, I’m not referring to the Rage Against The Machine song. I’m talking about something much more exciting: commercial testimonials and endorsements! Have you ever watched commercials containing celebrity endorsements or customer testimonials and wondered where the line is for the things they say? For example, when you see an absolutely atrocious commercial for something called the Cookie Diet… Continue Reading
Ah Ah Ah, Not So Fast Innovating Marketer
Posted in Almost AdviceCompanies that use nontraditional media, such as blogs, to market their goods and services must still comply with the advertising laws and regulations including the prohibitions on false and misleading advertising. Recently, the Federal Trade Commission (“FTC”) amended its Guides Concerning Use of Endorsements and Testimonials to include several new forms of marketing such as blogs,… Continue Reading
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Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Dan Kelly
You can call me a “non-traditional” attorney, which is a polite way of saying that I did not attend law school straight out of college. I spent five of my first six years after college as a junior high school teacher. The other year I worked as an engineer for a large corporation. More...
Sharon Armstrong
Voted most likely to become an actress while in pre-school, I don’t think I surprised anyone by becoming a lawyer, the steadiest professional gig open to those with a flair for the dramatic. More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Catlan McCurdy
Having long been told by my parents that I could do or be anything I wanted, I chose at the age of 10 to become an attorney, as it was the career that would most likely lead me to my goal of becoming the first woman POTUS.More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Susan Perera
Born into the world with an aptitude for science and an affinity for art I found my career path quickly chosen for me. More...
Joy S. Newborg
When I took a personality/career test in high school to determine which path in life I should follow, I was told I should either be in broadcast journalism or law. So after I went to undergraduate school for broadcast journalism and film/television, I went on to obtain my law degree from the University of Minnesota. More...
Laura Gutierrez
An attorney I am not. Though told to become one, I don't possess those qualities needed to be an effective one (I lack confrontation skills, and although I can write a great argumentative essay, I can’t argue outside a sheet of paper). More...