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Tag Archives: Enterprise

An open letter to Avis on the advent of their new slogan: What was that again?

Posted in Advertising, Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Trademarks

-Dave Taylor, Owner, Taylor Brand Group Dear Avis, 50 years is a long time to sustain a slogan. Imagine the cultural change it has to navigate. Just look at the changes in the rental car industry since 1962. Yet your recently retired slogan, We Try Harder, survived and at least kept you in the number… Continue Reading