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Tag Archives: Entrepreneurs

Trademark Lessons for New Businesses from a Lawsuit Against a Colorado Juice Bar

Posted in Articles, Dilution, Fair Use, Infringement, Law Suits, Trademark Bullying, Trademarks

It is a big, exciting, and dangerous risk to start a new business. There were approximately 400,000 in 2014 (continuing a recent downward trend, according to Gallup). Most entrepreneurs know that the odds are stacked against them, as about 50% of new companies fail during their first five years (dig deeper into the numbers here.)…. Continue Reading


Posted in Branding, Goodwill, Guest Bloggers, Marketing, Mixed Bag of Nuts

– Mark Prus, Principal, NameFlash I’m often hired for name development by entrepreneurs who are starting a business. However, many founders take the “do-it-yourself” approach to name development. Sometimes that works for them, but all too often they make a horrible mistake that is easily preventable. My basis for this conclusion? Here are a few… Continue Reading

10 Small Business Survival & Growth Tips For 2014

Posted in Guest Bloggers, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts

— Neil F. Anderson, Founder & President, The Courage Group, Inc. Breaking News-We are just a few days away from the New Year. And for many entrepreneurs/small business owners, the feeling this holiday season may be- thank goodness. Overall, the economy was weak and anemic during 2013, which made it a challenge for many business… Continue Reading

Kickstarting Your Trademark Portfolio

Posted in Articles, Branding, Guest Bloggers, Infringement, Law Suits, Marketing, Technology, Trademarks, USPTO

— Draeke H. Weseman, Weseman Law Office, PLLC 68,929 Backers.  $10,266,845 Pledged.  10,266% Funded. The stat line above describes “Pebble,” a project to build blue-tooth enabled watches with e-paper screens that display information from synchronized mobile phones.  The project is the highest funded project in the history of Kickstarter, a crowd-funding platform started in 2009. … Continue Reading

Brilliant Trademark Advice or Baloney?

Posted in Almost Advice, Genericide, Marketing, Trademark Bullying, Trademarks

A few bits of trademark advice recently passed across my screen from The Marketing Blog: Turning Entrepreneurs Into Marketers — advice that I believe deserves some friendly comment and critique, leaving you to decide whether any of it rises to the level of brilliant trademark advice or sinks to the level of trademark baloney: “Trademark as you go. Don’t wait… Continue Reading