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Tag Archives: Essential Spacing

Essential Spacing: Night & Day Commercial Impressions

Posted in Advertising, Branding, Keyword Ads, Marketing, Search Engines, Sight, Trademarks

Millimeters apart on the label, miles apart in meaning. Yes, a few extra millimeters of blank space can make all the difference in the world for some brands. Especially when the brand name consists of two words, and the typical visual treatment has all letters appearing in identical size and style (all caps), and when compressing the words yields an unintended,… Continue Reading