I have previously attempted to sound the alarm about why companies should be concerned about direct navigation on the Internet (here here here and here), but I learned this week from The FairWinds Blog that not only does Yahoo! Inc. (operator of the photo sharing website Flickr and owner of the FLICKR registered trademark and… Continue Reading
Tag Archives: FairWinds
Big Numbers in Downloads and Domain Names
Posted in Advertising, Domain Names, Keyword Ads, Marketing, Search EnginesYou may have heard the news that iTunes has hit the 10 billion (with a "b") mark in number of songs downloaded. Sales began in 2003. That’s an average pace of more than 1.4 billion downloads a year. Considering that a typical single song retails for $0.99 on iTunes (likely higher than average price, as… Continue Reading
Hostess with the Leastess?
Posted in Branding, Domain Names, Famous Marks, Food, TrademarksAmong the most ingrained Christmas traditions I recall from my youth was watching the Charlie Brown Christmas Special every year. For many, many years, that Special was "brought to you by Dolly Madison." (And it was always preceded by this intro–a classic!) Dolly Madison is but one of many brands owned by Hostess Brands, Inc.,… Continue Reading









