Little Caesers

Although a precedential decision allowing a “Family of Marks” to be considered in the context of an ex parte prosecution of an application that has been refused under Section 2(e)(1) to show acquired distinctiveness, this ruling could not help Little Caesars overcome the refusal of its application for the mark “DEEP!DEEP! DISH PIZZA.”

Because “Deep

John Welch over at the TTABlog recently reported that oral argument will be heard by the TTAB later this month in McDonald’s opposition of McSweet LLC’s application to federally register McSweet for pickled vegetable products.

It appears many resources have been invested on both sides of this battle for more than six years; it is

In this edition of AlphaWatch, it appears another major brand owner is flirting with truncation and wants to be g too (of course, not to be confused with G2 or even G for that matter), despite the fact that the products associated with each brand might be considered complementary (assuming you’re looking to break a sweat):

So, guess who appears to be working on developing their own family or series of lil’ g marks (of course, not to be confused with another’s G Series)? Visual answer below the jump:Continue Reading GeeWhiz: Another Edition of Trademark AlphaWatch