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Tag Archives: First use

Santa Goes to the Trademark Office

Posted in Advertising, Branding, Contracts, Fashion, Marketing, Social Media, Trademarks

This is Fashion Santa. Or at least it was until recently. Fashion Santa is a role that originated with model, Paul Mason and Toronto’s Yorkdale Mall in 2014. He promoted the mall and a successful charitable giving campaign. Mason continued as Fashion Santa during the 2015 holiday season, and became somewhat of a social media sensation.  But… Continue Reading

Pinterest’s European Headache

Posted in Branding, Guest Bloggers, Infringement, International, Loss of Rights, Mixed Bag of Nuts, Social Media, Social Networking, Trademarks

Simon Bennett, partner and Rachel Cook, associate Fox Williams LLP Social media companies are some of the biggest growth businesses out there and the very nature of their businesses is global. One of the stronger performers is Pinterest, which offers an online platform to manage images and other content on an online pinboard. As recently as October… Continue Reading