English Company THOIP asserted its rights to a family of unregistered trademarks in a children’s book series involving cartoon characters called “Mr. Men” and “Little Miss” by suing the king of the cartoon characters—Walt Disney Company (and related companies). The products at the center of the dispute are t-shirts. You may have seen Britney Spears… Continue Reading
Tag Archives: Forward Confusion
Lion’s Tap Reaches “Mutually Beneficial” Settlement with McDonalds
Posted in Advertising, Branding, Dilution, Famous Marks, Food, Infringement, Law Suits, Marketing, TrademarksA couple of hours ago Kare 11 News in Minneapolis reported "Lions Tap wins settlement with McDonalds." Absolutely no details about the settlement were provided, so it’s hard to understand how Kare 11 is able to pronounce this as a "win" for Lion’s Tap over McDonalds, although it certainly plays into the seductive David and Goliath theme of… Continue Reading
Update: Who’s Your Patty? Lawsuit and Reverse Confusion
Posted in Advertising, Branding, Dilution, Famous Marks, Food, Infringement, Law Suits, Marketing, TrademarksThe Minneapolis Star Tribune finally reported on the Who’s Your Patty? trademark infringement lawsuit filed in August by self-proclaimed "David" (Lion’s Tap) against "Goliath" (McDonald’s), here. Our previous coverage is here, here, and here. The Star Tribune reports that McDonald’s has not yet answered the complaint filed by Lion’s Tap. That’s true, but all that means is… Continue Reading
Who’s Your Patty? or Where’s Who’s Your Patty?
Posted in Advertising, Branding, Dilution, Domain Names, Food, Infringement, Law Suits, Marketing, TrademarksAs promised, here are some additional thoughts (beyond the very frank and practical non-legal advice already shared by Jason Voiovich) about Lion’s Tap’s trademark infringement case against McDonald’s over the "Who’s Your Patty?" slogan. Here’s the multi-million dollar question: What did McDonald’s know and when did they know it? Those are questions likely to get a lot of… Continue Reading









