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Tag Archives: Fritinancy

Trademark Hooliganism

Posted in Articles, Branding, Guest Bloggers, Infringement, Trademark Bullying, Trademarks

A day doesn’t go by without my GoogleAlert spotting another online reference to some purported example of “trademark bullying.” It seems like just about any private assertion of trademark infringement will trigger the use of the term as a very public knee-jerk response. As you know, we’ve spilled a lot of ink, writing about the topic… Continue Reading

Artisan Puffery?

Posted in Advertising, Branding, Food, Genericide, Marketing, Trademarks

There once was a day when being an "artisan" meant something: "A person or company that makes a high-quality, distinctive product in small quantities, usually by hand using traditional methods: artisan foods." The key elements of an artisan’s handiwork seem to be hand-crafted, distinctive products of high-quality that are produced in small numbers. Perhaps bread from the… Continue Reading

Aveda, Aveida

Posted in Advertising, Branding, Famous Marks, Guest Bloggers, Infringement, Marketing, Trademarks

—Nancy Friedman, Chief Wordworker at Wordworking and author of Fritinancy Imagine my surprise—as a name developer, beauty-brand fan, and trademark aficionada—when I saw this sign in my Oakland, California, neighborhood back in March. It wasn’t the prospect of a new nail spa that piqued my interest; our local commercial strip already has dozens of mani-pedi… Continue Reading

A Guest Post for the Rest of Us

Posted in Guest Bloggers

—Nancy Friedman, Chief Wordworker at Wordworking; and author of Fritinancy Like you, I’m counting the days. Unlike you, perhaps, my countdown ends Thursday, with Festivus, the holiday “for the rest of us” popularized by Seinfeld more than a decade ago and kept alive through endless syndication—and through some impressive efforts on the marketing and legal… Continue Reading

GeeWhiz: Another Edition of Trademark AlphaWatch

Posted in Advertising, AlphaWatch, Branding, Food, Guest Bloggers, Marketing, Trademarks, Truncation

In this edition of AlphaWatch, it appears another major brand owner is flirting with truncation and wants to be g too (of course, not to be confused with G2 or even G for that matter), despite the fact that the products associated with each brand might be considered complementary (assuming you’re looking to break a sweat): So,… Continue Reading

Mastering Your Domain

Posted in Branding, Domain Names, Guest Bloggers, Trademarks

—Nancy Friedman, Chief Wordworker at Wordworking; and author of Fritinancy “All the good ones are taken!” Without fail, that’s the lament I hear most frequently from my naming clients. They’re not complaining about legally available trademarks—they’re talking about Internet domains. They want short ones: five letters would be nice. (Uh-huh.) They want “clean” ones: no… Continue Reading

Just Verb It? A Legal Perspective on Using Brands As Verbs: Part I

Posted in Advertising, Branding, Genericide, Loss of Rights, Marketing, Trademarks

There is a growing interest and, quite frankly, a dogged persistence among branding professionals to select brand names that have the ability and potential to be "verbed." This makes trademark attorney types nervous and those of the "Dr. No" variety actually become unglued. So, why the emphasis or fascination with verbs anyway? The answer apparently can be found in the definition of a… Continue Reading