—Jesse de Agustin, Brand Strategist Consumers are familiar with the Gap brand; and perhaps too familiar. I argue that brands must embrace consistent action while being aware that a redundant experience has potential to cause consumer apathy. There is a fine line – we want brands to be familiar to us – but not the… Continue Reading
Tag Archives: Gap
Gap, Tropicana, The Wall Street Journal, and the 1968 Tet Offensive
Posted in Branding, Guest Bloggers, Marketing, Product Packagingby James Mahoney, Creative director/writer at Razor’s Edge Communications What does a 42-year-old military offensive have to do with branding and social media? Quite a bit, as it happens. Consider four seemingly unrelated situations: First, clothing purveyor Gap experienced an alleged misadventure recently when it unveiled a "new logo" on its website, only to reinstate… Continue Reading
Trademarked Logos Appear to Have No Protection on Twitter
Posted in Guest Bloggers, Trademarks—Barry Wise, Co-founder of KnowEm.com Recently Gap rolled out a new logo (at least on their website – no word yet as to whether the same logo will be used in stores), and already a twitter account impersonating the logo itself is out there – @GapLogo. This is obviously not an official company account, but simply… Continue Reading
GeeWhiz: Another Edition of Trademark AlphaWatch
Posted in Advertising, AlphaWatch, Branding, Food, Guest Bloggers, Marketing, Trademarks, TruncationIn this edition of AlphaWatch, it appears another major brand owner is flirting with truncation and wants to be g too (of course, not to be confused with G2 or even G for that matter), despite the fact that the products associated with each brand might be considered complementary (assuming you’re looking to break a sweat): So,… Continue Reading
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Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Dan Kelly
You can call me a “non-traditional” attorney, which is a polite way of saying that I did not attend law school straight out of college. I spent five of my first six years after college as a junior high school teacher. The other year I worked as an engineer for a large corporation. More...
Sharon Armstrong
Voted most likely to become an actress while in pre-school, I don’t think I surprised anyone by becoming a lawyer, the steadiest professional gig open to those with a flair for the dramatic. More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Catlan McCurdy
Having long been told by my parents that I could do or be anything I wanted, I chose at the age of 10 to become an attorney, as it was the career that would most likely lead me to my goal of becoming the first woman POTUS.More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Susan Perera
Born into the world with an aptitude for science and an affinity for art I found my career path quickly chosen for me. More...
Derek Allen
In hindsight, writing about creativity and the law may have always been in the cards for me. I began training for a career in litigation at an early age by finding ways to disagree with pretty much anyone about pretty much anything. In my longest-running “case,” I argued with my middle school math teacher, Mrs. Jabs, for the better part of four years over whether, even if I got the right answer, I had to show my work to get full credit. More...
Laura Gutierrez
An attorney I am not. Though told to become one, I don't possess those qualities needed to be an effective one (I lack confrontation skills, and although I can write a great argumentative essay, I can’t argue outside a sheet of paper). More...