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Tag Archives: GEICO

Accenture’s New Ad Campaign: Elephants, Frogs, & Tiger, Oh My!

Posted in Advertising, Agreements, Branding, Contracts, Goodwill, Marketing

Earlier this month, I noted Accenture’s words in publicly ending its relationship with Tiger Woods, having announced around December 13, 2009, that it would "immediately transition" to a new ad campaign, and then compared those words to the company’s actions in continuing to run the Tiger Woods airport ads even three weeks after their termination announcement. Right after Accenture’s announcement, Going… Continue Reading