Today, we’re not talking about that Purple Rain, that Color Purple, or those Purple People Eaters, and we’re especially not talking today about Purple Gloves, Purple Bags, Purple Jackets, Purple Candy Wrappers, or Purple Tags, no today, we’re talking about “The Purple Pill,” a/k/a Today’s
Toothpaste Trademark Tussle
–Dan Kelly, Attorney
News outlets reported this past summer on GlaxoSmithKline’s trademark infringement lawsuit against Colgate-Palmolive Company about the use of what GSK alleges are its trademarks for TRIPLE PROTECTION and a nurdle.
I’m sorry . . . what’s that? You’ve never heard of a nurdle? You have probably seen one. A nurdle looks like
Looking For “Look For” Alternatives
–Dan Kelly, Attorney
As we have previously written, one way to acquire trademark rights in a non-traditional trademark, especially a product configuration trademark, is to use “look for” advertising. Here’s an example, although not a very prominent use of the “look for” slogan (here in context):
You don’t have to cross the Pacific