News outlets reported this past summer on GlaxoSmithKline’s trademark infringement lawsuit against Colgate-Palmolive Company about the use of what GSK alleges are its trademarks for TRIPLE PROTECTION and a nurdle. I’m sorry . . . what’s that? You’ve never heard of a nurdle? You have probably seen one. A nurdle looks like this: (You obviously have never… Continue Reading
Tag Archives: GlaxoSmithKline
Looking For “Look For” Alternatives
Posted in Advertising, Branding, Food, Look-For Ads, Marketing, Non-Traditional Trademarks, Product Configurations, Product Packaging, Television, TrademarksAs we have previously written, one way to acquire trademark rights in a non-traditional trademark, especially a product configuration trademark, is to use "look for" advertising. Here’s an example, although not a very prominent use of the "look for" slogan (here in context): You don’t have to cross the Pacific to enjoy the sweet taste… Continue Reading
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Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Dan Kelly
You can call me a “non-traditional” attorney, which is a polite way of saying that I did not attend law school straight out of college. I spent five of my first six years after college as a junior high school teacher. The other year I worked as an engineer for a large corporation. More...
Sharon Armstrong
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Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Catlan McCurdy
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Tiffany Blofield
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Brad Walz
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Susan Perera
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Joy S. Newborg
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Laura Gutierrez
An attorney I am not. Though told to become one, I don't possess those qualities needed to be an effective one (I lack confrontation skills, and although I can write a great argumentative essay, I can’t argue outside a sheet of paper). More...