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Tag Archives: Going Google

To Google® Or Not To Google®

Posted in Advertising, Branding, Genericide, Guest Bloggers, Marketing, Search Engines, Trademarks

Full disclosure…I own Google stock. I like their products and their potential. However, I am more than a bit concerned about how they use their names and trademarks. Microsoft® names its products in a traditional fashion. Microsoft is the company; names like Windows, Silverlight, Bing are clearly the products. A very logical naming architecture that makes it clear where… Continue Reading