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Tag Archives: gTLD

Top-Level Domain Names as Trademarks

Posted in Branding, Domain Names, Marketing, Trademarks

The Trademark Trial and Appeal Board recently issued a precedential decision upholding the Trademark Office’s refusal to register five applications for the mark .MUSIC in connection with a variety of goods and services, holding that .MUSIC is merely descriptive of the goods and services.  A PDF copy of the decision is here.  A company called theDot Communications… Continue Reading

The Coming Boom and Bust of Internet Real Estate

Posted in Domain Names

I have blogged numerous times in the past about domain name related issues that are concerns for brand owners:  domaining, typosquatting, and the planned roll-out of new gTLD domains.  This last issue–the expansion of the top-level domain space from a relative handful of top-level domains (like .com, .net, .org, etc.) to a world where it… Continue Reading

Domain Name Update

Posted in Domain Names, Marketing

Pot luck post today, but all related to the wonderful world of domain names: The .com top-level domain (TLD) turned 25 this week.  The first .com?  Symbolics.com.  I find it deliciously ironic that, by all appearances, the domain now appears to be owned by a domainer.  (If I may be permitted to paraphrase a famous, fictional… Continue Reading

Latest gTLD Applicant Guidebook Open for Comment

Posted in Domain Names

I assume that most readers have heard that the universe of Internet domain names may be expanding next year.  Instead of being limited to a finite number of relatively mundane top-level domain extensions like ".com" and ".org," ICANN is planning to allow for the registration of any string of characters to the right of the… Continue Reading

Dotcom or Dotcm? Top-Level Typos Now Available

Posted in Domain Names

Back in April, I explained a little bit about how typosquatters can capitalize on direct navigation Internet traffic.  I offered an example of the "omitted letter" typo:  www.kellggs.com.  Well, one omitted letter typo variant of .com is becoming widely available:  .cm.  The TLD ".cm" is the country code top-level domain ("ccTLD") for the country of… Continue Reading

New gTLDs: Internet Chaos?

Posted in Domain Names, SoapBox

I am earnestly trying to reserve judgment on the prospect that the Internet Corporation for Assigned Names and Numbers ("ICANN" — the proverbial "man behind the curtain" of the Internet) is actually going to go through with its roll out of opening new generic top-level domains ("gTLDs") to anyone (a TLD is the thing that… Continue Reading