I’m mostly wearing my consumer hat today, having just returned from a youth baseball tournament in Phoenix this past weekend, where we stayed at the six month new Drury Inn & Suites shown above. As you may recall, and if so, you will have noticed the irony because, last September I riffed about the Drury name and asked whether a… Continue Reading
Tag Archives: Hospitality Industry
Holiday Inn Puts Dimmer on Non-Traditional Lighting Trademarks
Posted in Branding, Look-For Ads, Marketing, Non-Traditional Trademarks, Sight, TrademarksA couple of months ago there was quite a buzz about Holiday Inn’s projected $4 million annual savings by moving to a leaner and greener direction with their adoption of LED lighting on exterior signage. As you may recall, back in June we blogged about Holiday Inn’s interesting effort to federally register a pair of non-traditional lighting trademarks, one employing a green-colored… Continue Reading
Counting By Numbers, or Stripes? A Likelihood of Confusion Tale.
Posted in Branding, Domain Names, Infringement, Law Suits, Marketing, TrademarksWhen it comes to scope of rights and trademark enforcement, as a trademark type, it’s hard not to admire Adidas’ success in preventing the use of two, three, and four stripes, when its long-standing federally-registered design mark consists of three stripes. At least in the U.S., Adidas appears to have gained a one… Continue Reading
Re-Branding and Pink Elephants: Doesn’t “Drury Inn” Need a Name Change?
Posted in Mixed Bag of NutsTrying my consumer’s hat on for size this Labor Day, I’ll ask the question: Would you pay good money and choose to stay a night or two in the hotel pictured above, without having a personal recommendation from a very, very good friend? Me neither, says my wife, for our family. Did the name have anything to… Continue Reading









