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Tag Archives: Hospitality Industry

Holiday Inn Puts Dimmer on Non-Traditional Lighting Trademarks

Posted in Branding, Look-For Ads, Marketing, Non-Traditional Trademarks, Sight, Trademarks

A couple of months ago there was quite a buzz about Holiday Inn’s projected $4 million annual savings by moving to a leaner and greener direction with their adoption of LED lighting on exterior signage.  As you may recall, back in June we blogged about Holiday Inn’s interesting effort to federally register a pair of non-traditional lighting trademarks, one employing a green-colored… Continue Reading

Counting By Numbers, or Stripes? A Likelihood of Confusion Tale.

Posted in Branding, Domain Names, Infringement, Law Suits, Marketing, Trademarks

     When it comes to scope of rights and trademark enforcement, as a trademark type, it’s hard not to admire Adidas’ success in preventing the use of two, three, and four stripes, when its long-standing federally-registered design mark consists of three stripes. At least in the U.S., Adidas appears to have gained a one… Continue Reading