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Tag Archives: Humane Society

The (South) Butt of the Joke?

Posted in Branding, First Amendment, Guest Bloggers, Infringement, Law Suits, Marketing, Trademarks

We’ve had a little rash of graphic design comedic parody lately. The first example is the notoriously funny The South Butt and its tagline "Never Stop Relaxing". Of course, this is an obvious knockoff of leading outdoor clothier The North Face and its "Never Stop Exploring" call to action. From a legal perspective, of course,… Continue Reading