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Tag Archives: Hyundai

Resonance and the Hierarchy of Brands

Posted in Branding, Goodwill, Guest Bloggers, Marketing, Mixed Bag of Nuts

- James Mahoney, Razor’s Edge Communications Brands are all about resonance; specifically, resonance with the individual. As I see it, the brand inclinations of individual people fall into three categories: Each of us gives primary loyalty to brands that we feel represent “who” we are. These brands have been described as “choices for which there… Continue Reading

Open Wide and Say Ahh: Probing Brand Name & Trademark Pronunciation

Posted in Advertising, Articles, Branding, Marketing, Trademarks

The current series of advertising billboards from Allianz — an international financial services company, with its parent company headquartered in Munich, Germany — are really wonderful, and their creativity inspired this post about brand name pronunciation. Here is one billboard example I recently captured in Minneapolis with my iPad, to the left. How we pronounce words, names, places, and brand names… Continue Reading