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Tag Archives: Hyundai

Open Wide and Say Ahh: Probing Brand Name & Trademark Pronunciation

Posted in Advertising, Articles, Branding, Marketing, Trademarks

The current series of advertising billboards from Allianz — an international financial services company, with its parent company headquartered in Munich, Germany — are really wonderful, and their creativity inspired this post about brand name pronunciation. Here is one billboard example I recently captured in Minneapolis with my iPad, to the left. How we pronounce words, names, places, and brand names… Continue Reading