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Tag Archives: IBM

Resonance and the Hierarchy of Brands

Posted in Branding, Goodwill, Guest Bloggers, Marketing, Mixed Bag of Nuts

– James Mahoney, Razor’s Edge Communications Brands are all about resonance; specifically, resonance with the individual. As I see it, the brand inclinations of individual people fall into three categories: Each of us gives primary loyalty to brands that we feel represent “who” we are. These brands have been described as “choices for which there… Continue Reading

Are we ready for Big Data to buy Big Ad?

Posted in Guest Bloggers, Mixed Bag of Nuts, Squirrelly Thoughts, Technology

– Jason Voiovich, Vice President, Marketing, Logic PD Ad agencies are in a bit of a data land grab. For the past five years, the big agencies conglomerates have been falling over themselves to acquire or build digital marketing practices. More recently, that focus has evolved into an unstoppable urge to not miss the boat… Continue Reading

The IP in Twitter’s IPO

Posted in Advertising, Branding, Genericide, Marketing, Patents, Social Media, Social Networking, Trademarks

Barring any unforeseen setbacks, Wall Street is aflutter as Thursday marks the latest in social media IPOs – Twitter…and we all remember how well Facebook’s IPO went. Pricing for IPOs involves an assessment of the company’s assets (including its intellectual property portfolio), liabilities, and current and potential revenue.  As many of you savvy marketing folks… Continue Reading

Building a Smarter Counterfeit Strategy

Posted in Almost Advice, Counterfeits, International, Trademarks, USPTO

When I have watched the ad below around some savvy marketing and supply-chain management folks, the reactions have been generally been in the  “wow – that’s really cool” vain.   IBM seems to really be doing something right with its ability to help companies prevent counterfeit product, and clearly it’s important enough to its customers… Continue Reading

Another Indication that Cloud Computing is Gaining Mainstream Acceptance

Posted in Almost Advice

If you pay attention to the recent marketing of some big tech companies such as IBM and Microsoft, you will notice that more references are being made to the “cloud.” For example, Microsoft’s television commercials use the phrase “to the cloud.” When references to cloud computing start seeping into marketing material intended for the general public, it… Continue Reading

Truth is Stronger Than Fiction

Posted in Branding, Food, Guest Bloggers, Marketing

by Anthony Shore, Operative Words There was a time when a simple, honest name was good enough.‚Ä®‚Ä® Venerable brands like General Electric, Kentucky Fried Chicken, National Biscuit Company and International Business Machines didn’t hide their business name behind metaphors or fuzzy ideas. Each name was a hammer. It delivered one message with brute, blunt force…. Continue Reading