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Tag Archives: Incontestable

The Soft Underbelly of Turtles Candy: Is the U.S. Trademark at Risk of Genericide?

Posted in Advertising, Branding, Food, Genericide, Loss of Rights, Marketing, Trademarks

It has been a while since we’ve added another page to the Genericide Watch, so a little trip to Candyland, the Twin Cities’ local iconic and old fashioned candy shop, didn’t disappoint: I suppose that Candyland’s ”Mock Turtles” sign is meant to communicate that it isn’t actually selling authentic Turtles brand pecan/caramel/chocolate candy from DeMet’s Candy Company. But, what does that imply about the Cashew Turtles, Pecan… Continue Reading

Retail Sign Shape Trademarks: The “French Diamond Design”

Posted in Branding, Food, Marketing, Non-Traditional Trademarks, Sight, Trademarks

You probably have gathered by now that I like thinking and writing about non-traditional trademarks. For some time, mostly when I’m in the car and I happen to notice them, I have been wondering about the shapes of various retail signs and how many of their owners may have sought to federally register them as non-traditional trademarks, separate… Continue Reading

Wanted: Experienced Trademark Attorney?

Posted in Trademarks

A couple of days ago, I promised to try and make the case for why the State of Minnesota ought to hire an experienced trademark attorney. OK, so I’m a day late, but you can decide if I’m a dollar short too. By the way, it was the federal trademark registration record for the below mark… Continue Reading

Get a Load of This: General Mills Takes Offense in Trademark Spat Over Spuds

Posted in Branding, Food, Genericide, Infringement, Law Suits, Marketing, Trademarks

          They say that the best defense is a good offense. It appears that General Mills has adopted this strategy in a recent trademark dispute over the term LOADED in connection with instant potatoes. Just yesterday, the Minneapolis St. Paul Business Journal reported the filing of a federal district court lawsuit by General Mills against Idahoan Foods, in which… Continue Reading

Battle of the Nerds? Best Buy’s Geek Squad¬Æ on Trademark Patrol

Posted in Advertising, Branding, Domain Names, Infringement, Law Suits, Marketing, Trademarks

    Best Buy, owner of the Geek Squad brand since 2002, has filed a federal trademark infringement complaint in Minnesota against a pair of individual defendants apparently located in Missouri and California, for allegedly registering and using <thegeekpatrol.biz> domain and the names "Geek Patrol," "Geek Squad," and "Geek Squad Patrol". Here is a copy of the Complaint, including Exhibit A (Trademark registrations), Exhibit… Continue Reading