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Tag Archives: Insurance

Insuring a Great Super Bowl Trademark Fight

Posted in Advertising, Almost Advice, Articles, Branding, Fair Use, Infringement, Law Suits, Marketing, Trademarks

So, tomorrow is the big day, the big game, or whatever else other intimidated advertisers might call it. I just want to find the best deal on a flat screen television today! But, more to Mike Masnick’s point on Techdirt about the NFL’s reputation as a “trademark bully,” and his challenge to advertisers — “It’s the Super Bowl…. Continue Reading

Five Key Points IP Litigators Should Know About Insurance Recovery

Posted in Guest Bloggers

—David A. Gauntlett, Gauntlett & Associates Intellectual property cases are expensive to litigate. When a brand owner finds itself charged with infringement of intellectual property rights, it is always worth a close examination of any applicable insurance policies to determine whether the carrier has a duty to defend the claims. Here are five key points that intellectual property litigators… Continue Reading

An Ounce of Prevention is Worth a Pound of Cure

Posted in Almost Advice, Trademarks

The importance of logos in branding has been discussed in detail. Although words are generally thought of as the most dominant portion of a trademark because they are spoken by consumers, the logos themselves convey equally powerful and important messages. Which is why this element in the overall branding strategy should be cleared by trademark counsel prior… Continue Reading