So, tomorrow is the big day, the big game, or whatever else other intimidated advertisers might call it. I just want to find the best deal on a flat screen television today! But, more to Mike Masnick’s point on Techdirt about the NFL’s reputation as a “trademark bully,” and his challenge to advertisers — “It’s the Super Bowl…. Continue Reading
Tag Archives: Insurance
Five Key Points IP Litigators Should Know About Insurance Recovery
Posted in Guest Bloggers—David A. Gauntlett, Gauntlett & Associates Intellectual property cases are expensive to litigate. When a brand owner finds itself charged with infringement of intellectual property rights, it is always worth a close examination of any applicable insurance policies to determine whether the carrier has a duty to defend the claims. Here are five key points that intellectual property litigators… Continue Reading
The Thin Red (or Black) Line
Posted in BrandingAs I was driving through summer construction earlier this week, I was stuck behind a truck with the following logo: This was excellent timing because just days before I had suddenly and inexplicably been struck by how simple, yet distinctive, I thought a particular logo had become – particularly the red line – and I wondered whether or not… Continue Reading
An Ounce of Prevention is Worth a Pound of Cure
Posted in Almost Advice, TrademarksThe importance of logos in branding has been discussed in detail. Although words are generally thought of as the most dominant portion of a trademark because they are spoken by consumers, the logos themselves convey equally powerful and important messages. Which is why this element in the overall branding strategy should be cleared by trademark counsel prior… Continue Reading









