DuetsBlog Collaborations in Creativity & the Law

Tag Archives: Intel

The Value of Co-Branding

Posted in Advertising, Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts

- Debbie Laskey, MBA In today’s crowded marketplace, how do brands stand out? How do they get as much positive brand awareness and exposure as possible without spending more than their marketing budgets allow? In addition to providing excellent customer service and creating amazing customer experiences, one way is to add co-branding to the marketing… Continue Reading

An open letter to Avis on the advent of their new slogan: What was that again?

Posted in Advertising, Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Trademarks

-Dave Taylor, Owner, Taylor Brand Group Dear Avis, 50 years is a long time to sustain a slogan. Imagine the cultural change it has to navigate. Just look at the changes in the rental car industry since 1962. Yet your recently retired slogan, We Try Harder, survived and at least kept you in the number… Continue Reading

lower case branding & visual identity

Posted in Branding

Just so you know, it about pushed me over the edge to have a blog post title with no capitalization. Not even one letter. In other words, all minuscules, no majuscules. It doesn’t seem right – to me anyway, as a trademark type. Just like the first letter in the first word of a sentence must be a… Continue Reading

Trademark Bully Update: IPO Says Not a Problem

Posted in Famous Marks, Goodwill, Infringement, Law Suits, Trademark Bullying, Trademarks

The Intellectual Property Owners Association (IPO) submitted its comments last Friday in response to the USPTO’s recent invitation for input on whether “trademark bullying” is a problem. In response to the USPTO’s key question “Do you think trademark ‘bullies’ are currently a problem for trademark owners, and if so, how significant is the problem?” IPO… Continue Reading

INTELligent Trademark Enforcement?

Posted in Dilution, Domain Names, Famous Marks, Infringement, Law Suits, Trademark Bullying, Trademarks

What is the difference between a semiconductor computer chip maker and an electrician? Not much, at least when both have the word “intel” in their business names, according to a Complaint (complete with Exhibits) filed last Thursday in Minnesota federal district court, by Intel Corporation a/k/a Chipzilla, against a pair of Elk River, Minnesota electricians doing business… Continue Reading

Total Recall

Posted in Guest Bloggers

by Randall Hull of The Br@nd Ranch® AKA: "Oh What a feeling". Unless you have been on a trek to one of the poles or living in a cabin deep in the woods somewhere, you have likely heard about the huge problem facing Toyota Motor Corporation and its U.S. organization Toyota Motor Sales USA Inc…. Continue Reading

Thriving In A Speeded-Up World

Posted in Domain Names, Guest Bloggers, Trademarks

Moore’s Law holds that the power of an integrated circuit will double every two years. That prediction, made in 1965 by Intel co-founder Gordon Moore, has proved remarkably durable. The continued application of Moore’s Law has taken us in a few decades from crude transistor radios to handheld information devices packing more power than entire rooms… Continue Reading