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Tag Archives: IP portfolio

The Case of the Screwed Screw Maker

Posted in Advertising, Branding, Guest Bloggers, Infringement, Marketing, Trademarks

My business partner just finished building his deck. In addition to the bureaucratic ordeal, that is obtaining permitting, he decided to go the extra frustrating mile and install composite deck boards versus treated wood. Fair enough. There was just one little wrinkle: Normal deck screws will "mushroom" on you unless they are pre-drilled, or worse,… Continue Reading