Earlier this month, I noted Accenture’s words in publicly ending its relationship with Tiger Woods, having announced around December 13, 2009, that it would "immediately transition" to a new ad campaign, and then compared those words to the company’s actions in continuing to run the Tiger Woods airport ads even three weeks after their termination announcement. Right after Accenture’s announcement, Going… Continue Reading
Tag Archives: Irreparable Harm
Irreparable Harm to the Accenture Brand?
Posted in Advertising, Agreements, Branding, Contracts, Goodwill, Infringement, Marketing, TrademarksWhen brands and trademarks are at risk of being infringed, swift and immediate protective action is required, given the inherently reputational nature of the resulting damage. That is why the law typically presumes the necessary "irreparable damage" when issuing immediate injunctive relief, once a plaintiff is able to show, among other things, that it is likely to win its trademark infringement claim. Without… Continue Reading









