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Tag Archives: It’s The Real Thing

Trademark Initial Interest Confusion: It’s The Real Thing

Posted in Advertising, Branding, Food, Infringement, Keyword Ads, Marketing, Trademarks

A little while back I wrote about the Likelihood of Confusion test in Trademark Law and how it protects trademark owners against much more than simply likelihood of confusion as to source.   I also wrote about how Wolf Appliance was able to convince a federal judge in Wisconsin to grant a preliminary injunction barring Viking Range from selling a… Continue Reading