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Tag Archives: ITU Application

“Would You Rather…?” Litigation Update

Posted in Infringement, Law Suits, Trademarks

–Dan Kelly, Attorney Last May, I reported on a Ninth Circuit Court of Appeals decision opining on the descriptiveness of the “Would You Rather…?” trademark registration.  Subsequent to the Ninth Circuit’s decision, the case returned to the United States District Court for the Central District of California and is now styled Spin Master, Ltd. v…. Continue Reading

The Brand Name Auction: Bargain or Bust?

Posted in Guest Bloggers

Laurel Sutton, Principal of Catchword Brand Name Development Back in December, Racebrook Marketing Concepts held a Brand Name Auction during which "150 Timeless Trademarks and Domains" were offered for sale. But the auction was more bust than boom: only about 50 people showed up, with a few more bidders participating online. The prices, too, were… Continue Reading

Seth Godin on Trademark?

Posted in Branding, Dilution, Famous Marks, Idea Protection, Infringement, Law Suits, Marketing, Search Engines, Trademarks

      Seth Godin has an amazing knack for creating and spreading ideas that matter, mostly really good ones, by the way. I always look forward to his daily riffs and I have been known to spread some of his important ideas too when they overlap with things I happen to care a lot about. When it comes to Mr…. Continue Reading