- James Mahoney, Razor’s Edge Communications It was a sunny day, and Richard Milhous Nixon was inspecting the troops. He came within spitting distance of the photographer pen, where I was babysitting some press people. “Holy cowpat!” I thought. “The President is wearing make-up!” Sure enough, Nixon had more pancake on his face than Aunt… Continue Reading
Tag Archives: James Mahoney
The End of the (Creative) World as We Knew It
Posted in Guest Bloggers, Marketing—James Mahoney, Razor’s Edge Communications Market dislocation has hit the creative world. It started about a decade or so ago with the decimation of the commercial photography business. It spread to the graphic design business a few years ago. Now it’s hitting the writers, too. The recession didn’t help, and we’ll see how in a… Continue Reading
Why Marketers Don’t Give Two Hoots about Trademark Concerns‚Ñ¢
Posted in Branding, Guest Bloggers, Marketing, Trademarksby James Mahoney, Creative director/writer at Razor’s Edge Communications Okay, so I’ve read a lot of whining and agita about how marketers continually drive trademark attorneys to distraction with un-trademarkable names. And how advertisers drive those same attorneys to that same distraction with potential trademark infringements. It’s time to let you in on a dirty… Continue Reading







