–James Mahoney, Razor’s Edge Communications
Every now and then, lightning strikes where a creative team sees a terrific, fast-turn opportunity to have a little fun. I think of them as targets of opportunity.
We had one some years ago when we were in the midst of creating a series of mailers for a search-technology client.
–James Mahoney, Razor’s Edge Communications
Back in the ’70s, National Geographic ran a story on Boston firefighters.
The writer mentioned a barb that a fireman tossed his way. “Ya gonna do another silver jets piece, huh?” Adding sarcastically, “Ya know: silver jets of water piercing the dark sky as they bravely battle the inferno…”
I
–James Mahoney, Razor’s Edge Communications
I try to focus my commentary on good creative work. Otherwise, I’d be posting multiple times a day because there’s so much mediocre or outright poor work.
But today, I can’t resist
Moen’s running full-page ads for its new Flo product. On a field of irregularly scattered, different-size circles filled
–James Mahoney, Razor’s Edge Communications
It was festival time in Italy when I passed this food truck at an Abruzzo village’s celebration. I understand a little Italian (and speak even less), so what initially caught my eye was the crowd and the fun-loving couple serving up the goodies.
I knew that “Amici delle” on the
Throughout our nearly decade-long journey and exploration called “DuetsBlog,” we have been blessed and we remain grateful to have met so many incredible new friends along the way.
Next Tuesday, we have the remarkable privilege of publishing here on DuetsBlog an interview with Seth Godin, a generous person, overflowing with thoughtful insights and
–James Mahoney, Razor’s Edge Communications
Every now and then, I find pearls floating in the tide of print advertising. These two, for example.
First is the Kiton ad, one of a series the company is running. I liked the whole look and feel of it right away, but didn’t know anything about the company.
I
–James Mahoney, Razor’s Edge Communications
Recently, I came across a snappy-looking website with unconventional design for a small consulting company. It’s cleverly done, easy to navigate, and appears to have good information.
I say “appears to have” because there’s one slight problem: it’s challenging to read it. The design motif has small white type on
–James Mahoney, Razor’s Edge Communications
Awhile ago, I wrote about how casting decisions almost always make someone cranky. Lately I’ve been seeing lots of commercials that speak to the flip side of the crankiness factor.
Creative teams are always on the lookout for ways to connect with the zeitgeist. Most of the time, if
–James Mahoney, Razor’s Edge Communications
Admit it, when you saw the headline, many of you finished the jingle featured in Farmers Insurance TV commercials.
Farmers has a great campaign going. Geico has a good campaign going. Both are entertaining. First, Farmers:
Their “Hall of Claims” series, developed by RPA, showcases weird situations that Farmers
I’ve been meaning to write about a TV commercial for a while, but I keep forgetting to do it.
Perhaps I need the very product being advertised in the commercial, because what gained my attention was the clever tagline following the brand name: Prevagen. The Name to Remember.
Given the goods being sold, it