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Tag Archives: JKY

Truncating an Underwear Brand: JK, JKY?

Posted in Advertising, Branding, Dilution, Famous Marks, Infringement, Marketing, Trademarks, Truncation, USPTO

As you know, we’ve spun a lot of fabric over the last few years on the topic of brand and trademark truncation. Marketers seem to love the informality, emotionality, and efficiency of truncated brand names. I suppose trademark types love them too, since they can have the tendency to spin off a variety of complicated legal issues — all… Continue Reading