Imagine my surprise this morning, after having blogged just yesterday about rote airline instructions concerning the danger of electronic devices in Lacking Credibility, to see the cover story for USA Today read: "Many Fliers Refuse to Turn Off Electronic Gadgets." Incidentally, not this Gadget, but that’s another story altogether. Recall that yesterday, in writing about the… Continue Reading
Tag Archives: Jorg Pierach
Thinking About Where to Think . . . .
Posted in Idea ProtectionOur friend Jorg over at the Idea Peepshow wrote earlier this week about the importance of taking the time to think — how true. It’s good to know that Jorg’s 1949 Ford tractor serves a greater purpose than simply helping him mow the grass at his country orchard; it provides a suitable place/vehicle to Just Think. And,… Continue Reading
Sharing Accolades
Posted in Branding, Guest Bloggers, Marketing, TrademarksWe are humbled to share some more exciting news with you. Invesp’s list of the Top 100 Branding Blogs includes DuetsBlog, here. Thank you very much! OnlineDegree Blog has named the 50 Best Blogs for Creative Thinking, and ranked DuetsBlog as #10 on the list. Many thanks for the kind words and the strong vote of confidence!… Continue Reading
Assembly-Line Sports Marketing
Posted in Advertising, Branding, Contracts, Guest Bloggers, MarketingIn just 96 hours, John Sullivan could be hawking your products. That’s right, John Sullivan. Signed. Sealed. Delivered. No muss, no legal fuss. Wait a minute. Who’s John Sullivan? Well, for those living under a rock, he’s the first-year starter at center for the Minnesota Vikings, and a California company named Brand Affinity Technologies has figured out how to… Continue Reading
A Mother of an Opportunity
Posted in Advertising, Guest Bloggers, Idea Protection, MarketingWas your mom a multiple serial monogamist? Then bring back those memories of daddy-for-a-day with “Gentlemen Callers,” a new scented candle featuring “a sensual orgy of men’s colognes.” Sounds like an ad from The Onion, but it’s not. You can buy “Gentlemen Callers” and several other candles from Mother, a New York company that also… Continue Reading









