DuetsBlog Collaborations in Creativity & the Law

Tag Archives: Kentucky Fried Chicken

KFC’s FLG, A Finger Lickin’ Good Trademark Truncation?

Posted in Branding, Famous Marks, Food, International, Marketing, Trademarks, Truncation, USPTO

It is not a secret (recipe or otherwise) that Kentucky Fried Chicken became KFC to more easily (through truncation in branding) communicate an expanded menu and a healthier approach to fast food. We’ve even wondered whether KFC eventually may bow to an image of the Colonel with no words, as a non-verbal logo, as so many others have… Continue Reading

Taste Infringement?

Posted in Advertising, Branding, Food, Guest Bloggers, Infringement, Marketing, Non-Traditional Trademarks, Taste, Trademarks, TTAB

    We’ve spent some time here discussing the world-famous Coca-Cola brand. Most recently, David Mitchell wrote about the incredible consistency of the Coca-Cola brand over the past 125 years. A while back Dave Taylor wrote a nice Ode to the Brand of Brands, the King of Cola: Coke. And, let’s not forget my humble suggestion that… Continue Reading

Truth is Stronger Than Fiction

Posted in Branding, Food, Guest Bloggers, Marketing

by Anthony Shore, Operative Words There was a time when a simple, honest name was good enough.‚Ä®‚Ä® Venerable brands like General Electric, Kentucky Fried Chicken, National Biscuit Company and International Business Machines didn’t hide their business name behind metaphors or fuzzy ideas. Each name was a hammer. It delivered one message with brute, blunt force…. Continue Reading