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Tag Archives: laudatory terms

A Primer on High Performance Laudatory Terms

Posted in Advertising, Almost Advice, Marketing, Trademarks

I recently spotted this bit in an ad flyer: And it got me to thinking, what makes a fluorescent shoplight "high performance?"  Does American Fluorescent make a non-high performance shoplight, or just a regular performance shoplight?  If so, how is it advertised?  When it comes to laudatory terms, trademark law mirrors common sense:  although it… Continue Reading