A bit belated, but I finally caught a screening of Star Wars: The Force Awakens. Unbeknownst to me, the film was missing a part of the Star Wars experience many fans hold dear. And it’s all about branding. Note: No spoilers of the film itself follow here, unless you consider a discussion of the pre-opening titles a… Continue Reading
Yesterday General Mills announced that it had partnered with Fulton Brewery to create HefeWheaties: a limited edition brew. The beer is a Hefeweizen, which is traditionally a wheat-based beer, making it a perfect canvas for the Wheaties brand. Normally when these situations arise, it is because one party is complaining (For example, Lucasfilms’ objection to… Continue Reading
– Draeke Weseman, Weseman Law Office, PLLC Last week, the Chicago Sun Times profiled Loeb & Loeb attorney Douglas Masters, the NCAA’s outside counsel in charge of trademark enforcement during March Madness. Licensing the official sponsorships is big business, and enforcement demands require Masters to send out hundreds of cease-and-desist letters to both accidental infringers… Continue Reading
According to this classic 1958 commercial, Mr. Clean does everything: floors, doors, halls, and walls! (I don’t think I’d take Mr. Clean to my diamond jewelry though as the commercial suggests). It turns out that Mr. Clean has expanded outside the home and into the car wash business. In 2009 Proctor & Gamble teamed up… Continue Reading
–Susan Perera, Attorney Favorite product of the week: Minnesota Gophers tortilla chips. Proving the endless possibilities for licensing your trademarks! Not your alma mater? Check out Team Snack’s website for a full line of licensed products.
The United States Supreme Court recently ruled that agreements among associate members to license their trademarks to one vendor may violate the Sherman Act. In American Needle, Inc. v. National Football League, the National Football League Properties ("NFLP") terminated its nonexclusive license with American Needle, Inc. to make and sell apparel bearing the NFL team insignias… Continue Reading