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Tag Archives: LinkedIn

Industry Color Clusters

Posted in Branding

  I recently read Nora Reed’s blog post, Locate your Brand on the Color Spectrum, on Logoblog. Nora identified a trend, which you may have noticed from time to time, that some industries tend to congregate in a specific color scheme.  For example, fast food logos tend to be in the red/yellow category, while social networking… Continue Reading

It’s All About the (Personal) Branding

Posted in Marketing

Whether you believe in personal branding or not, there is some truth to the fact that how you portray yourself off- and on-line is extremely important. Call it "personal branding" or online reputation…whatever you want, as long as you monitor it and shape it in the way you’d like. A major component of "online branding"… Continue Reading

Hide in Plain Sight: Using Social Networking Tools to Protect Your Personal Brand

Posted in Branding, Guest Bloggers, Marketing, Social Networking

I just did a Google search of myself. Save one entry, the entire first page of results, including my website, blog, LinkedIn profile, FaceBook page and other information was content created and controlled by me. Had you done that search before I set up various social networking pages a year ago, you would have found… Continue Reading