DuetsBlog Collaborations in Creativity & the Law

Tag Archives: Logos

LogoThief to the Rescue

Posted in Articles, Branding, Copyrights, Dilution, Famous Marks, Infringement, Marketing, Sight, Trademarks

  There is a brand new exposer of potential intellectual property violations on the scene, meet LogoThief: “We exist to name and shame logo thieves and all others who plagiarise the work of logo designers.” Here is what prompted the start of the website just last week: “We started this website because we are sick of… Continue Reading

NY ♥ TM

Posted in Advertising, Branding, Copyrights, Dilution, Fair Use, Famous Marks, Idea Protection, Infringement, Marketing, SoapBox, Trademark Bullying, Trademarks

Last week I stopped at a local wine and beer store to pick up a bottle of wine to bring to a friend’s dinner party (but also couldn’t resist purchasing a 4-pack of Surly’s Bitter Brewer. I had never seen it before, but highly recommend it). As I walked back to my car I noticed a pile of… Continue Reading

Armstrong Lanced from Livestrong Identity

Posted in Branding, Trademarks

Brand New Blog recently reported on the unfortunate, but unsurprising piercing of Lance Armstrong’s name from the logo and visual identity of the Livestrong Foundation: It is no longer about the man, but the mission — still a laudable one: For more on the fall of Lance Armstrong and his once unstoppable personal brand, see Brent’s… Continue Reading

University of California Flushes New Logo

Posted in AlphaWatch, Branding, Guest Bloggers, Marketing, Social Networking, Trademarks

So, last Friday we covered this story: Critics Flush New University of California Logo. Now, we can report that the next morning, the Los Angeles Times wrote this story: Maligned UC Logo Shelved; “Time to Move On,” Officials Say. Putting aside any possible questions about cause and effect, is there a difference between flushing a… Continue Reading

Incongruity in Advertising?

Posted in Advertising

My post from a couple of days ago, commenting on Chick-fil-A’s EAT MOR CHIKIN slogan and the associated Cow Campaign and advertisements, neglected to discuss an issue – one so important — that I’m compelled to raise it now, as it appears to have disturbed my otherwise healthy cognitive system. It has disturbed me as much as one of my amphibian-loving sons was… Continue Reading

Gap, Tropicana, The Wall Street Journal, and the 1968 Tet Offensive

Posted in Branding, Guest Bloggers, Marketing, Product Packaging

by James Mahoney, Creative director/writer at Razor’s Edge Communications What does a 42-year-old military offensive have to do with branding and social media? Quite a bit, as it happens. Consider four seemingly unrelated situations: First, clothing purveyor Gap experienced an alleged misadventure recently when it unveiled a "new logo" on its website, only to reinstate… Continue Reading

Is Wal-Mart Giving Away Free $1,000 Gift Cards?

Posted in Advertising, Branding, Fair Use, Infringement, Marketing, Trademarks

Same drill as yesterday. Another email spam scam? More trademark fair use abuse? Is it just me, or is the branded email spam coming out of the virtual woodwork, or what? It appears that spam email – complete with fully branded solicitations — is becoming more and more aggressive, both from legal and technology perspectives. We… Continue Reading

More On The Fordless Blue Oval

Posted in Branding, Dilution, Famous Marks, Marketing, Non-Traditional Trademarks, Sight, Trademarks

What do you think, is Overstock.com selling bling with the Fordless blue oval logo? As you may recall from my post back in September, Ford Motor Company is attempting to register the below shown non-verbal logo as a trademark for a variety of goods in Int’l Class 12: And, as you may recall from Dan’s I See Blue Ovals post… Continue Reading

You See Blue Ovals, I See 3D Spheres

Posted in Advertising, Branding, Famous Marks, Guest Bloggers, Marketing, Sight, Trademarks

I must admit, I was quite intrigued by Dan Kelly’s Duets blog entry “I See Blue Ovals” (August 28, 2009). It got me thinking about some of the trends occurring in logo design today. My 20+ years in the world of branding has witnessed a few notable changes. Perhaps the most significant is the application of… Continue Reading

Striking The Pose of Differentiation?

Posted in Branding, Dilution, Famous Marks, Marketing, Sight, Trademarks

As you’ll see, I’m no equestrian (nor equine expert for that matter), but given the non-verbal logos shown above, are you able to tell what company operates a fleet of these semi tractor-trailers? Does the color of the horse help? Horse breed? The direction it is facing? How about its pose? Some possible considerations and the answer below the jump.