Sixteen pairs of experienced computer users are asked to beta test your on-line product and each of them just stare at the screen until they are asked "what’s wrong?" They reply almost in unison, "we’re waiting for the rest of it." Would you have been discouraged by their almost unanimous response? Kind of like the emperor,… Continue Reading
Tag Archives: look and feel
Post-Sale Initial Interest Trademark Confusion?
Posted in Branding, Marketing, TrademarksTwo of the above magazine titles were displayed on the coffee table of the condo that we rented over our recent spring break vacation (the first and third from the left). My first reaction was, good grief, The Oprah "owns" coffee table tops in Grand Cayman too! My family members also wondered about a possible connection… Continue Reading
Healthy Advertising Practices?
Posted in Advertising, Branding, MarketingBlueCross BlueShield of Minnesota has had a "do" advertising campaign for a few years, which, as the name suggests, focuses on the word "do." I like the billboard ads that are a part of this campaign, which also features the tag line "Groove your body every day." It is a pretty comprehensive campaign, covering television,… Continue Reading
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Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Dan Kelly
You can call me a “non-traditional” attorney, which is a polite way of saying that I did not attend law school straight out of college. I spent five of my first six years after college as a junior high school teacher. The other year I worked as an engineer for a large corporation. More...
Sharon Armstrong
Voted most likely to become an actress while in pre-school, I don’t think I surprised anyone by becoming a lawyer, the steadiest professional gig open to those with a flair for the dramatic. More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Catlan McCurdy
Having long been told by my parents that I could do or be anything I wanted, I chose at the age of 10 to become an attorney, as it was the career that would most likely lead me to my goal of becoming the first woman POTUS.More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Susan Perera
Born into the world with an aptitude for science and an affinity for art I found my career path quickly chosen for me. More...
Derek Allen
In hindsight, writing about creativity and the law may have always been in the cards for me. I began training for a career in litigation at an early age by finding ways to disagree with pretty much anyone about pretty much anything. In my longest-running “case,” I argued with my middle school math teacher, Mrs. Jabs, for the better part of four years over whether, even if I got the right answer, I had to show my work to get full credit. More...
Laura Gutierrez
An attorney I am not. Though told to become one, I don't possess those qualities needed to be an effective one (I lack confrontation skills, and although I can write a great argumentative essay, I can’t argue outside a sheet of paper). More...