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Tag Archives: Marketing Styles

Marketing Nirvana for Twitter?

By on Posted in Mixed Bag of Nuts

Some marketing types have said that having your brand name verbed by others is heavenly, well beyond flattery, kind of like a marketer’s Shangri-la. As you may recall, we have explored the legal implications of the verbing of brands here, here, here, and here. What about having your brand name used as a reference point in another’s advertising? If you’re the… Continue Reading

Naming the Store Brand

By on Posted in Guest Bloggers

          Every Sunday I go through the circulars in the paper looking for new products. I usually spend a lot of time with the ads from the national drug store chains (Walgreens, CVS, and Rite Aid). Recently, I observed that each chain seems to have a radically different philosophy on store brand naming. And while this observation isn’t… Continue Reading

Describe Different

By on Posted in Branding, Guest Bloggers, Marketing, Search Engines, Trademarks

"What am I?" Every invention begs this essential question of identity. The answer is found in the product’s descriptor. A descriptor defines a thing, categorizing it, framing it, positioning it and signaling its intended future. A product that doesn’t claim to break new ground adopts its category’s standard convention. For example, a new, run-of-the-mill digital… Continue Reading

One Risqué of a Bawls-to-the-Wall Marketing Style?

By on Posted in Advertising, Branding, Marketing, Non-Traditional Trademarks, Product Packaging, Sight, Touch, Trademarks

Have you ever experienced or observed marketing styles that might be fairly described as high-octane, fast-paced, or perhaps, so hopped-up on Red Bull® or some other energy drink, there is simply no time for meaningful collaboration, much less careful, proactive, strategic thinking or planning? Perhaps a fun, exhilarating experience, but what are the consequences? If you have, as you might know first hand… Continue Reading