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Tag Archives: Mars

Mars – Helping You Work, Rest & Play (and improve blood circulation?)

Posted in Advertising, Infringement, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts, Trademark Bullying, Trademarks

While browsing my daily trademark news and digesting some recent chocolate-related trademark litigation, to be discussed below, I happened upon some interesting discussions and histories of slogans for candy, including in particular, the MARS® chocolate bar. Back in 1960, Mars Inc. debuted its slogan for the MARS® chocolate bar: “A Mars a Day, Helps You Work,… Continue Reading

When Brands Get Personal, Do They Lose Their Identity?

Posted in Advertising, Branding, Famous Marks, Marketing, Non-Traditional Trademarks, Product Packaging, Trademarks

Marketing has always been an exercise in getting consumers to make a connection with a brand.  As our friend Seth Godin once said “Marketing is no longer about the stuff that you make, but the story that you tell.”   With the widespread use of social media like Twitter, Facebook, and Instagram, those stories are… Continue Reading

The Great Chocolate War

Posted in Advertising, Branding, Guest Bloggers, Infringement, Law Suits, Marketing, Product Packaging, Trademarks

—Jason Voiovich, author of the “State of the Brand” & Vice-President of Marketing for AbleNet, Inc. It sounds like something I’d get wrong in a game of "Trivial Pursuit". Name the belated military attempt of King William I to restore his position as monarch over the Belgians. I might have guessed the delicious-sounding "great chocolate… Continue Reading

Snickers Cross-Section Trademark Notice

Posted in Advertising, Branding, Famous Marks, Food, Marketing, Non-Traditional Trademarks, Sight, Trademarks

You may recall about a year ago I did a post entitled "Delicious Trademarks: Candy Bar Cross-Section Trademarks?" I was reminded of this a couple of weeks ago when I snapped this photo, capturing what I believe to be the same point of sale display that inspired my original post: A couple of months ago I saw in a convenience store a large Snickers… Continue Reading

Snickers Scores With Super Bowl Spot

Posted in Advertising, Branding, Food, Marketing, Non-Traditional Trademarks, Product Configurations, Television, Trademarks

With more than a little help from Betty White and Abe Vigoda, Mars topped USA Today’s AdMeter for 2010 Super Bowl television advertisements. For anyone out there who thought Abe Vigoda had passed on, and Mars’ ad was just another technological resurrection of a dead actor to sell products, like me, you’re operating on old and incorrect… Continue Reading

Delicious Marks: Candy Bar Cross-Section Trademarks?

Posted in Advertising, Branding, Food, Look-For Ads, Marketing, Non-Traditional Trademarks, Product Configurations, Sight, Trademarks

A couple of months ago I saw in a convenience store a large Snickers point-of-sale floor-display depicting a prominent and attention-getting cross-section of a Snickers candy bar. Given Mars’ apparent interest in owning and creating non-traditional trademark rights surrounding the Snickers brand (revisit Dan’s post from earlier this year), it made me wonder whether Mars might view (and want consumers to… Continue Reading

Single Letter Chewing Gum Brands: A Lasting Flavor or Just B S?

Posted in Advertising, AlphaWatch, Branding, Food, Marketing, Trademarks

                 My recent family road trip through the heartland had me spending more time than usual pumping gas and shopping in convenience stores, so a few chewing gum brands "gone single letter" caught my eye. As you may recall, I already have reported on Single Letter Envy in Hotel Branding…. Continue Reading

Fling – a Big Flop with Women

Posted in Branding, Food, Marketing

— Karen Brennan, Attorney Mars recently introduced a new candy bar, Fling, marketed exclusively to women, advertised as “an un-regrettably indulgent new product for women”.  The website is predominantly pink and is littered with very stereo-typical one-liners meant to be sexy such as “you never know when you’ll want to have a Fling” and “so tear it… Continue Reading