DuetsBlog Collaborations in Creativity & the Law

Tag Archives: Martha Engel

It’s a Mouse World After All

Posted in Agreements, Non-Traditional Trademarks, Television, Trademark Bullying, Trademarks

Deadmau5 (\’ded-mau̇s\; a.k.a. Joel Zimmerman) is a popular house music artist who performs wearing a mouse-like head covering called the mau5head.   On Twitter he calls himself an “Event Driven Marketing specialist,” so I thought this was a fitting subject for the hip legal, creative and marketing folks who follow us here at DuetsBlog – although… Continue Reading

Burger With a Side of Fashion – Moschino spoofs McDonald’s

Posted in Dilution, Famous Marks, Fashion, Trademarks

You may have previously read my post about apparel companies spoofing luxury fashion brands, but in Milan, one luxury fashion brand spoofed brands perhaps a little more familiar to the average Joe or Jane. Moschino’s capsule collection, “Fast Fashion – Next Day After The Runway,” drew some criticism  for its treatment of some of these… Continue Reading

There is only one Lord of the (Olympic) Rings…but then there was Sochi

Posted in Advertising, Branding, Fair Use, International, Marketing, Social Media, Television, Trademarks

There is only one Lord of the Ring, only one who can bend it to his will.  And he does not share power.  – Gandalf, Lord of the Rings As we have posted about more than a few times on DuetsBlog over the years (like here and here), the OLYMPICS trademark and the Olympic Rings… Continue Reading

?DNERT DA WEN A SDRAWKCAB GNIOG SI

Posted in Advertising, Branding

Despite watching a lot of Olympics coverage, no I haven’t picked up Russian or another Eastern European language yet.  Translation:  is going backwards a new ad trend? I have been noticing a surprising trend towards using backwards video play.  Take for instance these examples: TD Ameritrade ad featuring Olympic speed skater  J.R. Celski (Goodby Silverstein… Continue Reading

PAPER in a Digital Age

Posted in Almost Advice, Branding, Dilution, Famous Marks, Social Media, Social Networking, Trademark Bullying, Trademarks

On the cusp of its 10 year anniversary, Facebook announced the “Facebook Paper” app – a combination of social networking and content feed that seems strikingly similar to one of my favorite apps Flipboard, with some of the Facebook features included in the app.  While there may be a patent dispute on the horizon there,… Continue Reading

1ST & TEN at the Super Bowl: The Brand You Probably Don’t Know You Know

Posted in Branding, Marketing, Patents, Technology, Television, Trademarks

The NFL is known as a trademark monetizing machine, and this year’s “POT BOWL” is not without its share of trademark stories.   It was recently reported that running back Marshawn Lynch of the Seahawks makes six-figures (for charity) from licensing his BEAST MODE trademark.  Both the Broncos and the Seahawks have battled with Texas… Continue Reading

I <3 Ur Emoticon, But Does It Indicate Source :-/

Posted in Advertising, Branding, Dilution, Non-Traditional Trademarks, Social Media, Trademarks

In a world where communications are shared in a space of less than 140 characters, emoticons are often a part of the lexicon for most texters, tweeters, gamers, and smartphone screen tappers.  I have an app, Emoji, that turns my phone’s keyboard into a glorious emoticon playground.  Facebook even lets you add an emoticon to… Continue Reading

The IP in Twitter’s IPO

Posted in Advertising, Branding, Genericide, Marketing, Patents, Social Media, Social Networking, Trademarks

Barring any unforeseen setbacks, Wall Street is aflutter as Thursday marks the latest in social media IPOs – Twitter…and we all remember how well Facebook’s IPO went. Pricing for IPOs involves an assessment of the company’s assets (including its intellectual property portfolio), liabilities, and current and potential revenue.  As many of you savvy marketing folks… Continue Reading

Building a Smarter Counterfeit Strategy

Posted in Almost Advice, Counterfeits, International, Trademarks, USPTO

When I have watched the ad below around some savvy marketing and supply-chain management folks, the reactions have been generally been in the  “wow – that’s really cool” vain.   IBM seems to really be doing something right with its ability to help companies prevent counterfeit product, and clearly it’s important enough to its customers… Continue Reading

Leaning In on SATURDAY: The Trademark Gender Gap

Posted in Advertising, Branding, Famous Marks, Infringement, Law Suits

Tim’s post last week on the dispute between Victoria’s Secret PINK (a women’s lingerie and loungewear line) & Thomas Pink (predominantly known for its menswear line) reminded me of a Women’s Wear Daily article that I read regarding a trademark dispute involving Kate Spade New York’s new KATE SPADE SATURDAY brand, a more casual womenswear… Continue Reading

Infomercials: So was HAIR BLENDER taken?

Posted in Advertising, Marketing, Television, Trademarks

One of the best things about television is terrible (or terribly hilarious) infomercials showcasing American ingenuity. Behold, one of the latest …The Air Curler®. Seriously?  Would anyone ever think to put their hair into a blender? There’s actually an issued patent for the device. But WAIT…there’s more!  Much to my initial surprise, as I alluded… Continue Reading

Banksy, I Thought We Were Friends

Posted in Advertising, Branding, Idea Protection, Marketing, Mixed Bag of Nuts, SoapBox, Squirrelly Thoughts

I have blogged before about one of my favorite graffiti artists, Banksy. Recently there has been some buzz in the ad world about another provocative work attributed to him. It involves a well-known bottle and trademark that Steve has been posting about frequently over the past several weeks. Normally I would post an image of it here, but… Continue Reading

Nutty News: Dear Biggest Fan, Here’s a Cease-and-Desist Letter

Posted in Almost Advice, Branding, Domain Names, Fair Use, Famous Marks, Food, Social Media, Squirrelly Thoughts, Trademark Bullying, Trademarks

You have to be one big fan of a company or product to establish a World {What-You-Cannot-Live-Without} Day.  Well, a sticky situation with the well-known hazelnut spread Nutella may have you rethinking your public affection. Back in 2007, Sarah Rosso (Nutella Fan) established World Nutella Day to celebrate her affection for Nutella.  Within the past… Continue Reading

It’s Madness and We’re Dancing

Posted in Advertising, Trademarks

Spring is here! Although it certainly doesn’t look or feel like it up here in Minnesota.  And more importantly, March Madness is here!!!!  Hope you have enjoyed watching the games thus far. Like the SUPER BOWL and the OLYMPICS, MARCH MADNESS is just one of those phrases to maybe stay away from.  The NCAA owns… Continue Reading